LAFARGE AFRICA RE-LAUNCHES SUPASET CEMENT
Lafarge Africa Plc has announced the re-launch of its improved Supaset cement product into the Nigerian market as part of commitment to drive excellence and innovation in the block manufacturing industry.
The new Supaset cement, now in horizontal bags, is the first cement formulation positioned for block making.
The CEO of Lafarge Africa Plc, Michel Puchercos, speaking at the event in Lagos on 2 October said: “The introduction of this improved formulation – Supaset is in line with the ‘Growth’ pillar of Lafarge Africa’s Strategy 2022 – Building for Growth – which aims to drive profitable growth and accelerate our performance in key areas. Providing such a product for our customers is in keeping with our commitment to excellence.
“Supaset has continued to deliver superior performance to block makers and, like other Lafarge Africa brands, consistent quality. The product is tailor-made to complement the efforts and promote the businesses of artisans, specifically block makers and other building construction workers.
“For 60 years, Lafarge Africa has continued to lead technological advancement in the Nigerian manufacturing sector. Our global presence and Research Centre in Lyon, France provides a unique opportunity for us to deliver in line with best practices and create innovative products and solutions that deliver more value to our customers.
“The new Supaset is a solution to the needs of our customers, especially block makers who have lost investments as a result of cement products that do not guarantee the strength needed for construction of buildings and other strong high concrete construction works.”
Also speaking at the event, the Commercial Director of Lafarge Africa Plc, Gbenga Onimowo, acknowledged that the new product was in response to customer needs and in line with global industry standards.
“We launched Supaset because we have a unique understanding of the needs of our customers. With access to global best practices, innovative solutions from the LafargeHolcim group, we were able to identify and introduce Supaset to provide real solutions in construction. We understand the huge losses people have experienced due to the lack of cement formulation that guarantees fast setting and superior quality.”
“Supaset, just like the name suggests, is a rapid-setting cement that enables blocks to set fast, while retaining its quality and ensuring no cracks and breakages, making it the only cement with such capabilities in the market today.https://www.newtelegraphng.com/2019/10/lafarge-relaunches-cement-product/
